Ross is a General in the Air Force who is in charge of Bruce Banner's gamma bomb project. His daughter, Betty, takes a liking to the young scientist, a fact which only enhances the dislike
the rough Ross has for the "weakling" scientist Banner. After Banner's transformation into the Hulk, Ross spends years chasing
the monster, becoming obsessed enough with it to commit treason by allying himself with the Leader, MODOK and the Abomination in order to destroy the Hulk. Dishonorably discharged, he shows up at Betty and Bruce's wedding with
a gun, and shoots Rick Jones. He is recruited by S.H.I.E.L.D. agent Clay Quartermain to merge with the electric creature Zzzax, a process that gives Ross super-powers, but also makes him mentally unstable. He is later restored to human form but retains some residual energy-generating
Finally, a mutant who drains people of their mental energy attacks Gamma base in search for a strong
host, in this case the Hulk. After witnessing Rick Jones (who was the Hulk at that time) and Banner heroically engaging the mutant, Ross, realizing that he has
been wrong about the Hulk being a mindless monster, saves his daughter from being slain by allowing the mutant to latch onto
him, and discharging the energy resources he retained from Zzzax. Giving his blessing to Bruce and Betty, he dies in his daughter's
Ross' body is later stolen by the Leader (from an ambulance), who uses the powers of one of his followers
to resurrect Ross. He turn him into a mindless replacement for his fallen soldier Redeemer. Ross is eventually recovered and
revived by agents of the alient Troyjan, and returns to the Air Force. He would later come up with a more cost-effective method of confronting
the Hulk when he is in his child-like stage: active non-resistance. He and his men simply do not fire on or engage the Hulk
in anyway. The Hulk, confused, does not smash and leaps away.
Ross would make friends with Banner, but when Betty was seemingly killed due to what both Ross and
Banner believed to have been Banner's gamma-irradiated DNA interacting with hers, he once more pursues the Hulk with a vendetta.
Around this time, General Ryker takes over the pursuit of the Hulk. Ross is indirectly involved, observing
when Ryker mentally tortures Banner in order to try and figure out how the Hulk works.
The Hulk escapes from Ryker's control and after several adventures, is lost in space.
After the Hulk returns from exile and initiates World War Hulk, General Ross makes his own return, electing to bring the fight to his nemesis once more after Iron Man is felled by the goliath. Ross now wears the stars of a full general. After a failed assault on the Hulk, Ross and his men are captured and placed in chains under the watch
of Hulk's Warbound, the army he has brought back from space.